Privacy Policy for Membership

Privacy Policy - Georg Jensen Customer Club


At Georg Jensen, we know that you will want to protect your personal data when using the Georg Jensen customer club, My Georg Jensen. We naturally want to meet your expectations and respect your wishes, which is why we have introduced the following policies and procedures in this privacy policy.

The Georg Jensen customer club is run by Georg Jensen A/S, Danish company reg. no. 26573645, Søndre Fasanvej 7, 2000 Frederiksberg, Denmark, with the aim of giving you the best possible service both in our stores and on our website

Georg Jensen A/S (hereinafter referred to as “Georg Jensen”, “us”, “our” or “we”) is responsible for all personal data you give us as part of your membership of the Georg Jensen customer club. As a company that is responsible for your data, we treat all your personal data in accordance with the applicable personal data legislation at all times.

We recommend that you read this privacy policy and store a printed copy.

Your use of our website and services is subject to the general terms and conditions of trade, the general privacy policy, and our cookie policy, which apply at all times. You can view these documents on

What personal data do we collect and use?

When you set up a member profile, you will be asked for the following information: e-mail address, password, country and gender.

You can also voluntarily give us the following information: name, telephone number, address, age, title, profession, birthday, wedding day and other special occasions, products of interest, lifestyle interests, preferred store and/or sales assistant and jewellery sizes for you or your nearest and dearest. We can also collect data about how you use our website and your actions on our social media.

If you log into your member profile via social media, such as Instagram or Facebook, we will collect data about this.

We can also collect the following information:

  • Information about transactions made with your registered e-mail address or phone number, including transactions made on our website and in stores (purchase history), and information that is required to make such transactions.
  • A payment services provider collects your payment details on our behalf, such as credit or debit card numbers, expiry dates and security codes.
  • Information about your reactions to our newsletters and your behaviour in our online store.
  • Technical data from cookies, including internet protocol (IP) address, any login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access your My Georg Jensen account.
  • Your personal data when you take part in a competition, answer a survey or in any other way take part in a campaign. In these instances, you will be made clearly aware of the terms of participation and what personal data is collected as part of the competition, survey or campaign feature.

Purpose of collecting and using personal data

We collect and use your personal data to administrate your membership of the Georg Jensen customer club, to bring you member benefits and services from the Georg Jensen club, to inform us of your wishes and to give you better products and services.

We also use your data to communicate with you (e.g. to assist you when making an online purchase), keep your registered purchases in order, and personalise our website for you. Your data may also be used for statistical and demographic purposes.

Legal basis

We process some of your personal data under the legal basis of fulfilling a contract with you, such as the delivery of our products and services, or to meet legal requirements. Your personal data is also processed based on our legitimate interests to assess and develop our products and services and to prepare statistics and analysis.

We rely on the legal basis of consent when we process your personal data to update you about new products, services and benefits, contact you as part of market surveys and to send you marketing material and information, newsletters or other information that might be of interest to you based on your own interests. You can withdraw your consent at any time by contacting us or unsubscribing.

Receiving marketing material from Georg Jensen

As a member of the Georg Jensen customer club, you have the option to receive e-mails and texts from us containing campaign offers and other marketing-related materials about our products, if you give your consent to this. You can withdraw your consent from receiving newsletters and other electronic marketing material at any time by unsubscribing using the link in the newsletter or by contacting us. Newsletters etc. are sent to the e-mail address and/or mobile number you give us.

Sharing your personal data and international transfers

We only share your personal data with others to the extent outlined in this privacy policy for membership.

If you have signed up to the My Georg Jensen customer club in the United Kingdom or have stated the United Kingdom as your home market, or have made any purchases at Georg Jensen in the UK, either in retail or online, your personal data will be shared with Georg Jensen Ltd. in order for Georg Jensen Ltd. to e.g. invite you to events in your local Georg Jensen store or to provide you with other relevant marketing content, provided that you have consented to receive such marketing information. Georg Jensen A/S and Georg Jensen Ltd. have established a joint controllership regarding this specific setup with the purpose of giving you the best customer experience in relation to relevant marketing information. The joint controllership enables Georg Jensen Ltd. to contact you directly and to process your personal data for their own purposes in relation to providing you with relevant marketing content. Both Georg Jensen A/S and Georg Jensen Ltd. are responsible for protecting your rights as a data subject, ensuring the necessary security measures and use of data processors. The transfer of personal data from Georg Jensen A/S to Georg Jensen Ltd. under the joint controllership is based on the Commission Decision 2004/915/EU of 27 December 2004 (Controller to controller).

Furthermore, your personal data may be forwarded to other entities than the one you usually purchase from in the Georg Jensen group. You can see a list of Georg Jensen A/S group companies here.

If you visit a Georg Jensen store in another country, and you identify yourself as a member of the Georg Jensen customer club in the store by providing the e-mail address connected to your member profile, the sales assistant will be able to find you in the customer club database. In this case, your personal data and any purchase history will be transferred to the country the store is based in, just as any purchases you make will be registered on your member profile.

Any electronic personal data shared with Georg Jenson group companies or other entities in countries or territories outside the EU will only be placed on systems complying with measures giving equivalent protection of personal rights either through international agreements or contracts approved by the European Union.

Our website is also accessible from overseas so on occasion some personal data may be accessed from overseas.

When you ask us to access your personal data from overseas, either via the website or when you identify yourself as a member of the Georg Jensen customer club in a store and request that the sales assistant accesses your data, you are giving your explicit consent to the transfer of that data to the country you are in. We will not otherwise send your personal data to countries outside the EU.

We may also forward your personal data to third parties in order for us to meet our contractual obligations to you and/or to deliver your orders, such as when using external couriers, or for processing your payment for a product through an external payment provider.

Where your personal data is shared with providers or sub-contractors who deliver services to us, data processing will be subject to written agreements that ensure that the recipient of your personal data (a) has put into place sufficient technical and organisational precautions to protect your personal data from unauthorised or illegal access, loss, damage, theft, use or publication, (b) has limited access to your personal data from the employees who need them to provide the desired service, (c) only processes personal data in accordance with these membership terms and conditions, and (d) does not use your personal data for any other purpose than that associated with providing a service or with our written instructions.

To the extent your personal data is shared with companies, including group companies, in countries outside the EU/EEA which may not ensure an adequate level of data protection as countries within the EU/EEA, the transfer will be based on the EU Commission’s Standard Contractual Clauses in order to ensure an adequate level of data protection with respect to such transfers.

Your rights

When exercising any of the rights listed below, we may need to ask you to verify your identity before we process your request.

You can gain access at any time to review, correct, update, change or delete the data on your member profile. Log into your account on the website, go to your member profile and make the desired changes.

You have the right to know what personal data we store about you, the purpose of our data processing, who receives your personal data and the data source.

You have the right to request that we correct, update or delete your personal data and/or your member profile or limit or restrict our processing of your personal data.

You are also entitled, in certain circumstances, to object to your data being processed.

You may have the right to obtain the personal data you have provided to Georg Jensen in a structured, commonly-used and machine-readable format and to transfer this information to another data controller.

If you wish to exercise any of these rights, please contact us as per the Contact information below. We will answer your query as quickly as possible and within one calendar month.

Retention of personal data

If your member profile has been terminated, we will cease to collect your personal data for the purposes of the customer club. Your personal data will generally be deleted within 6 months after you have terminated your membership of the Georg Jensen customer club. You can request that your data is deleted at any time by e-mailing

However, we will store some of your personal data if we are legally obliged to. In this case, we may store your personal information after the date of termination of your membership to the extent necessary for accounting reasons or other legal requirements that we are required to comply with, or if we have to determine, defend or make legal requirements applicable.


It is important for Georg Jensen that your personal information is kept safe and confidential. The access to all registered user data on the website and stored in your customer club account is limited to trusted Georg Jensen employees and specific service providers such as IT service providers, payment services providers and couriers, and our security measures are continuously monitored to ensure that information about our users is handled properly and with due regard to the user's rights.

Unfortunately, however, it is not possible to guarantee 100% security for data transfers over the internet. When data is sent and stored electronically, there is always a risk that unauthorised persons could gain access to protected data before reaching our servers. So, although Georg Jensen tries to protect your personal data in the best possible way, we cannot ensure or guarantee the security of any data. Thus, you send your data at your own risk.


You need to keep your username and password in a safe place. Your password must be confidential and you must, as far as possible, avoid disclosing it. You should therefore not give your username or password to anyone, and you must remember to log out of your account every time you use it.

Changes to this privacy policy

If we decide to change the content of this privacy policy for membership, if necessary, we will contact you on the e-mail address you have provided in your member profile. We will also notify you of any changes to our website and add the new privacy policy to the website to keep you informed about the latest version at all times. The date of the privacy policy for membership will appear at the bottom of the page.

Contact information

If you have any questions or objections to this privacy policy for membership and/or the processing of your personal data, please contact us on:

Telephone: +45 38 14 90 44

Georg Jensen A/S
Søndre Fasanvej 7
DK-2000 Frederiksberg
Company Registration number: 26573467


If you wish to complain about the way we process your personal data, please contact us at the above contact details.

If the processing of your personal data is covered by a joint controllership between Georg Jensen A/S and Georg Jensen Ltd. You can also file a complaint to:

Georg Jensen Ltd.
14 Clifford Street
London W1S 4JU
United Kingdom
Telephone: +44 207 499 6541.

We would encourage you to give Georg Jensen the opportunity to deal with any complaints you have in relation to your personal data by contacting us as above. You can also send your complaint to your local data protection supervisory authority. You can see a list of the relevant local data protection supervisory authorities (including their contact details) on the European Commission Europa website here:


Version 2.3, 29 January 2022