Profession

Chief Creative Officer, Georg Jensen.

In this role, I oversee the design and product development areas for each product category in the house; from concept to final product.

How do you work with / have worked with jewellery?

I work with designers to help them express themselves creatively to as broad an audience as possible. At Georg Jensen, the design process is always a collaboration to refine and expand the voice of our brand and that of the designer.  That synergy can lead to new highs in creativity. 

What do you think makes a jewellery piece beautiful?

The connection between the jewellery and the wearer is what brings out the beauty of a design.  At its best, jewellery can be a unique means of expression, so when a design can evoke a feeling, emotion, or a personal connection, it becomes beautiful. 

What is your favourite Georg Jensen jewellery piece?

I am lucky to be surrounded by our current collection and our entire Archive every day, so my favorite changes often.  Today, it is the Mercy neck ring.  It is a timeless piece that embodies the most important qualities of a Georg Jensen design:  organic lines, sculptural shapes and softly bold expression.  It is unmistakably Georg Jensen.    

What influence has the Queen had on Danish jewellery design?

As a creative person herself, Her Majesty has a special flair with her aesthetic choices that is inspiring to designers but has also made Her majesty a symbol of Denmark’s design excellence globally.  She has unique access to some of the finest jewellery in the world, and while it is of course beautiful, The Queen has the style, humour and sense of colour to mix it with other jewellery in unconventional ways.  Her Majesty simply seems to have fun with jewellery  

What abilities should a talented jewellery designer possess according to you?

The ability to use both sides of their mind to create beauty that is also functional and allows people to experience it.  It is usually best if they know what they want to communicate through their designs and to whom – basically, a strong personal mission matched with a creative vision.

What do you hope to see in this competition?

I hope to see creativity and surprises from a wide range of people. It would be very satisfying to see the work of students, artists, professionals, pensioners from all different backgrounds and how they approach the topic of this special moment in Danish history.

What advice would you give applicants?

To understand the design brief of the competition but not let it confine you.  The rules should inspire creative solutions and a personal approach so the designer is sure to create something he/she loves.