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design competition

Georg Jensen's design competition

To mark the occasion of Her Majesty the Queen’s 50-year jubilee in 2022, Georg Jensen is proud to announce a nationwide design competition. The panel of judges has now selected the three finalists and we need your help finding the winner. You can read more about the finalists here.

CELEBRATION

From the 1st of October 2020 until the 1st of December 2020, Georg Jensen invited all talented designers in Denmark to enter a competition to create Georg Jensen’s next jewellery icon. The jewellery design should pay tribute to Her Majesty and this unique celebratory event. The winning jewellery design will be launched in Georg Jensen stores in conjunction with the jubilee celebrations in 2022. Furthermore, a special edition of the jewellery design will be presented to Her Majesty on the occasion of her Golden Jubilee.

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Georg Jensen’s mission is to create timeless design with equal focus on functionality and beauty. One of the cornerstones of the company’s values is the tradition of discovering and collaborating with design talent; a concept that has existed for nearly 120 years. This competition continues this tradition, when the next generation of Danish designers are invited to come with their design ideas for Georg Jensen’s next jewellery icon.

 

 

WHAT WE ARE LOOKING FOR

The three finalists have been selected on the following requirements: 

 

Terms for the designers competition for the celebration of Her Majesty Queen Margrethe II of Denmark 50 years on the throne
Her Majesty Queen Margrethe II of Denmark

When selecting the winner, emphasis will be placed on aesthetic appeal, functionality, reference to Her Majesty and the Golden Jubilee, as well as the commercial and production potential of the jewellery design.

The panel of judges has now selected the three finalists, you can read more about them here. The finalists’ design will be announced and exhibited here and in our danish stores on the 1st of June, where the public will be able to vote for their favourite design until the 13th of June.

The public will be considered as a sixth member of the panel of judges, and the submitted votes will therefore count toward the final result. 

 

PRIZE AND THE WINNING DESIGN

The winner of the competition will be awarded a cash prize of DKK 100,000 and a version of the finished jewellery design (consisting of a pendant and a brooch), which will be launched in Georg Jensen stores in November 2021.

The winning jewellery design will be launched in Georg Jensen stores in November 2021, and a portion of the profits from all sales will be donated to Queen Margrethe’s and Prince Henrik’s Foundation.

Grid image of a Henning Koppel Pitcher in mirror polished stainless steel together with designer Jacqueline Rabuns Offspring bangles in 18kt. gold

Practical details for the program for the celebration of Her Majesty Queen Margrethe II of Denmarks 50 years on the throne
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You can follow the latest updates about the competition on this page and on our social media