CELEBRATIONFrom the 1st of October 2020 until the 1st of December 2020, Georg Jensen invited all talented designers in Denmark to enter a competition to create Georg Jensen’s next jewellery icon. The jewellery design should pay tribute to Her Majesty and this unique celebratory event. The winning jewellery design will be launched in Georg Jensen stores in conjunction with the jubilee celebrations in 2022. Furthermore, a special edition of the jewellery design will be presented to Her Majesty on the occasion of her Golden Jubilee.
WHAT WE ARE LOOKING FOR
The three finalists have been selected on the following requirements:
When selecting the winner, emphasis will be placed on aesthetic appeal, functionality, reference to Her Majesty and the Golden Jubilee, as well as the commercial and production potential of the jewellery design.
The panel of judges has now selected the three finalists, you can read more about them here. The finalists’ design will be announced and exhibited here and in our danish stores on the 1st of June, where the public will be able to vote for their favourite design until the 13th of June.
The public will be considered as a sixth member of the panel of judges, and the submitted votes will therefore count toward the final result.
The members of the panel of judges are:
Chief Creative Officer, Georg Jensen
Museum Director, Royal Danish Collection
Master of Guild, Kjøbenhavns Guldsmedelaug
Lecturer, Accessory, Design School Kolding
School Principal and Owner, Copenhagen Academy of Fashion Design
PRIZE AND THE WINNING DESIGN
The winner of the competition will be awarded a cash prize of DKK 100,000 and a version of the finished jewellery design (consisting of a pendant and a brooch), which will be launched in Georg Jensen stores in November 2021.
The winning jewellery design will be launched in Georg Jensen stores in November 2021, and a portion of the profits from all sales will be donated to Queen Margrethe’s and Prince Henrik’s Foundation.
You can follow the latest updates about the competition on this page and on our social media