PARTNERSHIP & PURPOSE
Georg Jensen is a proud supporter of the Ovarian Cancer Research Foundation, Australia’s leading independent body dedicated to ovarian cancer research. For the eleventh consecutive year, this partnership has raised sustainable funding for vital research, supporting the OCRF’s mission to improve treatment methods and develop an early detection test for ovarian cancer,
the most lethal women’s cancer.
THE 2025 CAMPAIGN
The new campaign, What Women Carry, is a quiet portrait of strength and legacy. The film speaks to both burden and resilience, to grief and to love, to the strength, kinship,
and memories women hold in their bodies, relationships, and lineages, and what is carried forward.
Model Jess Gomes, actress Heather Mitchell, and producer and actress Mitzi Ruhlmann, feature in the evocative portrait of women across generations.
Captured in intimate moments, laughter shared, hands held, stories remembered, it acknowledges both the truths we inherit and the hope we can create.
THE PENDANT AND ITS IMPACT
At the centre of this story is the special edition OCRF Heart Pendant that takes the form of a softly curved heart, a symbol of love, resilience, and the bonds we hope to pass on to the next generation. The pendant’s contours rest close to the skin: a quiet heirloom that speaks of strength and connection shared between women.
With each silver pendant purchased, $75 is donated to the OCRF; with each gold pendant, $250 is donated. These contributions directly support world-leading research in early detection and more effective treatments: vital steps towards transforming outcomes for women and their families.
A MISSION OF HOPE
Together, we share a mission of progress and hope: funding pioneering science for finding means of early detection, better treatments and prevention of ovarian cancer.
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