DAISY–from Danish icon to global fashion movement

DAISY debuted in 1940, a bright piece of jewellery to celebrate the birth of Queen Margrethe II of Denmark. The birth of the little princess lifted the spirits of a nation in the midst of a war and the Daisy was the perfect modern symbol of hope. Now, the DAISY collection has expanded to include new looks featuring delicate reversible silver flowers and fluid, versatile designs. In sterling silver, Daisy earhooks blend a sleek aesthetic with the lively flower that has been an international favourite for decades.

Earstuds fit comfortably and securely on pierced ears.