Privacy Policy

Privacy Policy

Processing of personal data

Georg Jensen is subject to Danish personal data law in force at any time. As a result, Georg Jensen A/S (“Georg Jensen”), Danish company reg. no. 26573645, Søndre Fasanvej 7, 2000 Frederiksberg, Denmark is the data controller for the information collected about customers and visitors to the website

Collection of personal data

Georg Jensen collects, saves and processes personal data about you in connection with your use of our website You will always be informed when personal data is collected about you. These personal data will often be your name, address, e-mail address, phone number, gender, age and date of birth.

When submitting information, it will always be stated whether the submission is voluntary or necessary for the execution of the desired action, such as the completion of a purchase in our web shop.

The starting point is that information is collected directly from you, but we may also receive information from other sources, including if third parties disclose this in connection with the purchase of gifts and similar.

Why does Georg Jensen process your personal data?

Georg Jensen processes your personal data for the following purposes:

Execution of orders in the web shop

For the purpose of completing and delivering orders that you make in Georg Jensen's web shop, Georg Jensen processes information about you in order to fulfil the contract, for example, we will ask for your e-mail address so that we can send you a confirmation and a receipt of your purchase.

Queries about products

In order to respond to queries that you submit in connection with price, stock and dealer status.

Financial information

All payment transactions entered into on the website are processed by a third party payment processor, Adyen B.V. (“Adyen”). You will provide your payment information to Adyen and Adyen’s Privacy Policy and Terms and Conditions of Use will govern use and disclosure of that information. Georg Jensen does not store your financial information, but has an access to some of the payment information, such as relevant payment card type, partially anonymized payment card number and the expiry date, for fraud prevention reasons.

Marketing communication and newsletters

You have the option to register your e-mail address on a mailing list at Georg Jensen so you can receive news and other information on a regular basis. If you have given your consent to receive marketing communication and newsletters, Georg Jensen will process your personal information for sending newsletters/marketing communication by e-mail and sms from Georg Jensen that includes current offers, information about events and news at Georg Jensen. If you do not wish to receive these e-mails and newsletters, you can unsubscribe by using the unsubscribe link in the newsletter/ communication or by contacting us by e-mail at

In order to remember your preferences, to understand how our website is used and to customize our marketing content, we also collect and process your purchase information and behaviour information collected via use of cookies and similar technologies like pixels, tags and other identifiers.

Please note that the use of personal data for sending marketing material will only take place if you have previously given your explicit consent, unless the law allows us to contact you without consent. In this case, our basis for processing your personal data will be Georg Jensen's legitimate interest in marketing.

Participation in competitions

Georg Jensen collects data about you in connection with your participation in competitions and similar activities.

My Georg Jensen

You can also opt-in to the "My Georg Jensen” customer club, so that you can enjoy special member benefits. You can unsubscribe from this service at any time and close your profile by notifying us of this by e-mail at

View details of the processing of personal data in connection with the Georg Jensen customer club in the Terms of Membership of My Georg Jensen.

Customer service and communication

When you contact customer service or communicate with us in a different context, we collect and process the information you provide in order to deal with your enquiries. We encourage you not to provide sensitive personal information (e.g. health information) to us unless it is strictly necessary for processing your enquiry. If you choose to send sensitive information to us via e-mail, it should only be in encrypted form.

Other purposes

In addition to the above purposes, Georg Jensen may also process your personal information based on Georg Jensen's legitimate interests in carrying out other marketing, evaluating and developing our products and services as well as compiling statistics and analyses, and also for compliance with legal requirements or for determining or defending legal claims.

With whom does Georg Jensen share your personal information?

Georg Jensen does not disclose your personal information to third parties without your permission. However, disclosure may be made if the disclosure is necessary to fulfil a contract to which you are a party, for example to carriers in connection with the delivery of orders.

However, under certain circumstances and pursuant to the law, it may be necessary to disclose personal data to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud.

In certain instances, Georg Jensen transfers your personal data to Georg Jensen's suppliers who provide services on behalf of Georg Jensen, for example billing, sales, marketing, IT support, advertising, analytics, research, product service support, shipping and purchase order fulfilment, data storage, validation, security, fraud prevention, payment processing, and legal services. These suppliers process personal data on behalf of Georg Jensen and in accordance with Georg Jensen's instructions and thus cannot process personal data for their own purposes.

In addition, we may disclose your personal data to other Georg Jensen group entities in order to deliver products and services to you, to ensure a consistent level of service across our products and services, to enhance our products, services and your customer experience.

A number of Georg Jensen's suppliers who process personal data on behalf of Georg Jensen are located outside the EU/EEA. However, we only transfer personal data to suppliers who can provide the necessary guarantees that an adequate level of data protection is in place. Therefore, your personal data will only be transferred to a recipient outside the EU/EEA, if the recipient is certified under the US-EU Privacy Shield Framework (USA only), or if we have entered into a standard contract approved by the EU Commission with the party concerned.


We use cookies on our website. A cookie is a small text file that is stored in your internet browser and registers you as a user.

Cookies can be used for the following purposes:

  • To improve the website's user-friendliness and personalise the website for you.
  • To analyse the use of our website and collect visitor statistics.
  • To manage the website and enable use of the features relating to e-commerce.
  • To target advertising campaigns from us and third parties.

By using our website, you consent to our use of cookies.

ead more about our use of cookies in our cookie policy.

Withdrawal of consent

ou may revoke any consent you may have given to Georg Jensen at any time. We will then delete the personal data unless we can continue processing on another legitimate basis. However, withdrawal of consent may mean that it will no longer be possible for us to offer the same products and services to you.

Withdrawal of consent to our newsletter/marketing communication can be done via the unsubscribe link directly in the communication. If you are a member of My Georg Jensen, you can also revoke your consent to receive newsletter/marketing communication directly under your profile.

Retention of personal data

Georg Jensen endeavours to update the information we store so that the personal data is correct at all times.

Your personal data will be deleted when it is no longer required in order for Georg Jensen to process or store it for use for the above purposes or for other legitimate purposes, including on the basis of applicable law or for the purpose of determining, making or defending a legal claim.

Georg Jensen does not store names and e-mail addresses of users who participated in, for example, competitions, after the competition has ended, unless those participants have consented to the use of their personal data for another purpose, such as a My Georg Jensen membership or inclusion on our e-mailing list.

The information may also be stored for an extended period in anonymous form, i.e. it will no longer be possible to connect the information to you.

Your rights

You are entitled to know what information about you Georg Jensen processes and the purpose for which the information is processed. You also have the right to object to the processing of your personal data, including profiling, and the right to demand correction, deletion or blocking of information that is incorrect, misleading or similarly processed in breach of the law, or demand restriction of the processing.

In addition, in certain cases, you may have the right to obtain the personal data you have provided to Georg Jensen in a structured, commonly-used and machine-readable format and to transfer this information to another data controller.

You also have the right to object to the processing of your personal data for direct marketing, including profiling.

If you wish to exercise any of these rights, please contact:

Georg Jensen A/S
Søndre Fasanvej 7
2000 Frederiksberg
Telephone: +45 38 14 90 44


It is important for Georg Jensen that your personal information is kept safe and confidential. The access to all registered user data at is limited to trusted Georg Jensen employees and our security measures are continuously monitored to ensure that information about our users is handled properly and with due regard to the user's rights.

Unfortunately, however, it is not possible to guarantee 100% security for data transfers over the internet. When data is sent and stored electronically, there is always a risk that unauthorised persons could gain access to protected data before reaching our servers. So, although Georg Jensen tries to protect your personal data in the best possible way, we cannot ensure or guarantee the security of any data. Thus, you send your data at your own risk.

Use by children

You must be 16 years of age to use the website and to provide Georg Jensen with any personal data. Georg Jensen does not knowingly collect or maintain any personal data from children under the age of 16, and no part of this website is designed with the purpose of attracting such children. If notified by a parent or guardian or discovered by other means, that a child under age of 16 has provided his or her personal data to Georg Jensen, we will delete the child's personal data in our possession.

Links to other websites etc.

Our website may contain links to other websites or to integrated websites. We are not liable for the content of other companies' websites or their practices in collecting personal data. When you visit other websites, you are encouraged to read the site owner's privacy policy and other relevant policies.

Changes to our Privacy Policy

If we decide to change the content of this Privacy Policy, we will contact you, if necessary, at the email address you provided to us. In addition, we will notify you of any changes to our website and place the new policy on the website in order to keep you informed at all times of the latest issue. The date of the Privacy Policy will appear at the bottom of the page.

If you cannot accept the revised Privacy Policy, you must cease using our website and its associated features, etc. If you continue to use the website, this implies your acceptance of the revised Privacy Policy unless our changes require your explicit consent.


If you have any questions or wish to complain about the processing of personal data, you can always contact Georg Jensen as stated above under Your Rights. You can also contact the Danish Data Protection Agency (Datatilsynet).

Borgergade 28, 5.
DK- 1300 Copenhagen K


Version 2.0.1, 16 August 2019