From its origins as a Danish national icon in the 1940s, Daisy has grown into a global fashion movement.
The national flower of Denmark inspired this perennial favourite. The daisy is also associated with the royal house of Denmark. When Queen Ingrid gave birth to Princess Margrethe in 1940, Georg Jensen presented her with a special version of DAISY to commemorate the event.
DAISY can be worn as a brooch, bracelet, earring or pendant and with jeans, business or cocktail attire. Like the flower that inspired it, the DAISY collection is joyful and fres
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