What do you love most about what you do? I actually love everything about my work and my advice will always be, like Confucius said: “Choose a job you love and you will never have to work a day in your life.”
What inspires you when designing a new collection? The company’s heritage, which spans 110 years, is an almost endless source of inspiration. I also pay constant attention to contemporary trends and I get many ideas from my travels.
You have collaborated with Georg Jensen since 1987 and have produced a number of the brand’s most successful designs, how does the heritage of the company influence your collections? The DNA that the archive represents is the foundation of all my collections. For me, it is about renewal while still retaining an understanding of the brand and its heritage.
How would you define your design aesthetic? It’s a question of what the collection should be able to do. This means that some collections are classically feminine – others are more rock’n’roll. But they all represent a natural interaction between piece and bearer, as well as a combination of Georg Jensen’s DNA and my own personal expression of it.
What excites you about design and innovations in jewellery right now?
One current trend is bravery – more individuals are starting to wear statement pieces and express bold jewellery choices. Another exciting trend is mixing old and new jewellery, something I think Georg Jensen does with great success.
What is the idea behind the organic forms of the Magic collection? The Magic collection is a feminine play on nature’s organic forms, which have inspired me to embrace bolder designs.
Can you describe briefly the process from idea to drawing to product? First we discuss the brief for a new collection, materials and combinations. I start to sketch whatever I feel – often I will end up with more than a hundred sketches. Then I start to sift through the ideas and test how they work with the entire collection. Based on this, I decide on one idea.
The sketches are then recreated, with more detail, and if time, I convert the drawings to metal to get a three-dimensional feel for the piece. Finally, the prototype takes shape.
What are you working on right now?
I have almost finished Autumn 2013, where a specific period in time has inspired me. I am also working on the Spring 2014 collection.