The daisy is the national flower of Denmark. Its purity and pleasure makes it the ideal symbol for the nation’s scenic routes, and is the perennial choice of Scandinavian women wishing to wear an emblem of the long days of summer. With its combination of freshness, which makes it timeless, and edge, which keeps it always contemporary, Georg Jensen’s DAISY collection has been a worldwide jewellery favourite for generations of women. Now Georg Jensen enhances the enduring popularity of the collection by adding new colours and materials. Cheerful yet sensual, fun yet edgy, DAISY can be worn as a brooch, bracelet, earring or pendant, with jeans, business suit or cocktail dress. Its lively versatility has made it an enduring favourite with women of all ages.

The DAISY collection has its roots in the flower’s long association with the Danish crown. When Queen Ingrid gave birth to Princess (now Queen) Margrethe in 1940, Georg Jensen made a special version of the Daisy jewellery in celebration. It remains a firm favourite of Her Majesty (known as ‘Daisy’ to the royal family)