Studioilse creative direction and design starts with the human being at the centre, a design approach that includes work across brand development, concept creation, interiors, furniture and product design.
Studioilse is headed by Ilse Crawford, she is fascinated by what drives us, brings us together and ultimately makes us feel alive. Studioilse manifests this through design that can provide a frame for life.
Crawford believes design can influence the way we behave and feel. By addressing changing times and values, as well as the things that don’t change, design can shape the way we live and work.This approach is applied at all scales, from products to buildings, private to public space and is one she is developing with the next generation of designers through her work as Head of Department at the leading Design Academy Eindhoven.
It is also an approach that is charismatic and sustainable. Past projects include the iconic designs that defined the Soho House brand, the Mathias Dahlgren restaurants at the Grand Hotel in Stockholm and award winning lighting for Wastberg. Studioilse design identities with integrity and establish brand DNA with a strong emotional connection, one that can be owned.
“Crawford deploys a range of skills to carve out brand identities that are not static, but can be shaped and re-shaped over time.” FRAME
Recent studioilse projects include the architecture and interior of an apartment block in Hong Kong, a concept store for Sergio Rossi in Rome and now The Ilse Collection for Georg Jensen launching in April followed by Ett Hem, a hotel in Stockholm which will open its doors in May.
The studio is also known for its thought leadership, recent consultancy includes work for Marks and Spencer, Compass for the Royal Academy of Art, Dulux, Shorefast Foundation, Fogo island Newfoundland, Land Securities and Hawkins Brown for Battersea Power Station.
“Ilse Crawford has shaped the vision of many brands through her work as the head of Studioilse. Ilse is also an influential author, international public speaker and has been named one of Britain’s most influential women.” MONOCLE