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Celebrating 50 years of design collaboration

To be, not to seem

Vivianna Torun Bülow-Hübe

   
This year Georg Jensen is celebrating 50 years of collaboration with Vivianna Torun Bülow-Hübe, one of the most accomplished female silversmiths of all time.
   
   
“Back then, watches were only chronometers – measures of time. I wanted to free people from the slavery of time. A watch should not make us prisoners of time, but liberate us.” - Designer Vivianna Torun Bülow-Hübe.
The Vivianna Bangle Watch
An elegant re-launch

Savannah

   
   
Behind these designs was an amazing woman. Besides being an outstanding creator and craftsman, Vivianna was a brave, strong-minded and innovative woman, who defied conventions in both her work and personal life.

She lived by her mantra “TO BE, NOT TO SEEM”, inspiring all of us to be true to ourselves and our passions.
   
Torun’s designs were crisp and modern, inspired by nature’s essential shapes and interpreted in a contemporary way that was entirely her own. Vivianna cutlery
   
Our celebration of Vivianna Torun Bülow-Hübe underscores our commitment to remarkable women all over the world, encouraging you to be and not to seem.

 

   
Forever modern, Torun's jewellery designs are subtly anti-status; their fine lines designed never to eclipse the character of the wearer but to at one with her.
   
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